Social from concept to execution,
with a focus on authenticity.
10+ years of thriving social media communities and $1M+ advertising initiatives.
I’ve been fortunate to work alongside companies at the forefront of their industry with exceptional social media engagement and passionate communities.
Over the last decade, I have remained in-tune with modern trends and behaviors, allowing for a forward-thinking and trend-setting philosphy to designing and creating social media content for modern day consumers.
From assisting and working with talented marketing professionals to leading the charge as a full time Social Media Manager for $1B+ revenue companies, I have the experience and toolset to help craft and launch your next social media project.
Examples of high performance creative in a variety of formats for social media
Case Study - MagnaFlow
I had the opportunity to fully manage MagnaFlow Group’s social media platforms (Youtube, IG, FB, TikTok, etc.) leading the process from concepting to content creation and execution.
In my first year with the company I had a large impact, with excellent growth on all platforms and increases of followings as high as 35,000+. I also increased all relevant metrics such as reach, shares, and engagement on average between 100-400% dependent on the platform in some cases above 5,000% such as TikTok (from 250 followers to 20,000), all achieved with $0 ad spend, in a fully organic approach.
I joined the team in June of 2022.
Influencer Activations
Part of my responsibilities at MagnaFlow included reaching out and collaborating with influencers in the automotive industry and beyond.
We put a priority on both organic and paid opportunities, striving for content that was both timely and evergreen. I personally coordinated and executed on several activations with both small and large influencers to create content that resonated with our own internal audience while bringing in an additional diverse outside audience.
Ryan Sheckler - Developed for the Driven
I collaborated with Pro Skater Ryan Sheckler to create both long and short-form content for our social media platforms, while also introducing his audience to our branding and product experience. We had Ryan visit the MagnaFlow HQ in Oceanside, Ca to film an install of our premiere xMod Dodge Ram TRX exhaust system on his personal vehicle, and also provided a full factory tour which was insightful both for Ryan and his audience into our process and brand.
Product Activations.
I’ve had experience with multiple product activations for both internal and external purposes.
xFrame - Dynamic Racing Simulator
MagnaFlow had an internal product development team called “MFI”
The purpose of this team was to engineer and create forward-thinking products that pushed the bounds of our library of products, manufacturing capabilities, and to test consumer interest for different products outside of our standard items. Part of my job as the Social Media Manager was to create and collaborate on campaigns with the engineering team at MFI to market the product across our social media platforms in a way that felt on brand.
I assisted in the launch and promotion of a company and industry first dynamic racing simulator known as, “xFrame”
Brand Activations
I have extensive experience creating impactful content for brands collaborating with other brands.
This process has been exceptionally useful in gathering insights to how other companies do business with each other and how collaborative efforts can be mutually beneficial for brand awareness and consumer impressions.
Speed Society x Hot Wheels
While I was at Speed Society, we had the opportunity to create multiple campaigns together to promote several products both internally and for Mattel / Hot Wheels.
We sponsored Pro NHRA driver Alex Laughlin and with Hot Wheels were able to design and sell a custom diecast model of his Pro Stock Corvette.
We also did limited collaboration clothing drops and even hosted one of the stops on the Hot Wheels Legends Tour in the United States. I was responsible for creating the videos shown above, photographing the products, designing the layouts for social posts, and even hosted one of the videos myself.
Paid ads. Been there, done that.
With experience cutting advertising content in multiple formats for social media, and hundreds of millions of unique video views, I’m ready when you are for launching your next marketing strategy.
Pictured: Speed Society - SSG #25 Redeye 1100 or $50K cash giveaway facebook ad which did 3 million views, 2.6K shares, and 1.4K comments in two months.
Irresistible image posts.
From concept to design, I have worked on hundreds of projects that required graphic design, typography, and eloquent copy writing to make a strong impact.
Pictured: KBB KwikPic: 2024 Lexus GX 550 - Road Test
